Maximising National Curry Week As A Restaurant
CELEBRATE CULTURE & HERITAGE
National Curry Week is a chance to share culinary traditions and celebrate the culture and heritage of curry!
TAP INTO NATIONAL EXPOSURE
Get featured in National Curry Week’s official promotions, social media, and PR coverage and get great visibility at no cost.
DIFFERENTIATE YOUR VENUE
Stand out from competitors by celebrating Britain’s love affair with curry in creative, engaging ways that attract both regulars and new customers.
How to PREP FOR NATIONAL CURRY WEEK
National Curry Week is a great opportunity for restaurants to showcase their cuisine and attract new customers. How can you prepare your restaurant for this week?
Create a special menu
Introduce new recipes or offer a selection of special curries to celebrate the week.
Host a tasting menu
Do you have regular customers who order their favourite dishes each time they visit? Why not offer a tasting menu to encourage them to sample new options and broaden their taste buds?
Promote yourself during National Curry Week
Make sure to promote National Curry Week on your website, social media and other marketing channels. You could also create flyers or posters to display in your restaurant. Scan the QR code to download our National Curry Week marketing resources.
Decorate your restaurant
Create a celebratory atmosphere with our National Curry Week Posters and tent cards to tell your loyal customers all about the week! All of this can be found by scanning the QR code on this page.
Partner with local businesses
Consider partnering with local businesses to offer special deals or promotions during National Curry Week. Perhaps offer a big local office a discount to all of their employees?
How to THRIVE IN THE MARKET
1. Understand your target market
The target market for Indian restaurants is fairly broad because most people love Indian food. However, there are nuances to this market as not everyone loves the same type of Indian food.
Ask yourself, who is coming to your restaurant? Young people? Families? Once you’ve established this, research this market and tailor your offering accordingly.
2. Create a unique identity
Finding your unique identity is vital in a world brimming with culinary delights. Dig into your roots for a cuisine you understand and relate to, and pepper it with a little bit of the local culture to make it more relatable.
What is your niche? Do you specialise in a certain dish or celebrate a certain region? In a busy market, standing out is crucial.
3. Hire the right talent
Whether it is in the kitchen or front of house, make sure you hire the right team to bring your vision to life.
Remember the waiting staff are the faces of your business, empower them to build relationships with your customers so that they want to keep coming back.
4. Presentation is key
People eat with their eyes, inhale fragrances, and experience touch before tasting the food.
Good presentable food not only tantalizes taste buds but also dazzles the eyes. The same goes for the restaurant’s ambiance.
5. Market yourself
Make sure you are shouting about your business from the rooftops! Whether it be through social media or placing ads in local papers, don’t miss an opportunity to show the world what you’re all about.
Try building an email database so you can send existing customers exclusive offers to make them feel valued and encourage loyalty.
SOCIAL MEDIA
TOP TIPS
WHERE IS IT HAPPENING?!
Make sure you're putting your business in the right places
Instagram 2.35 billion users
Facebook 3.0 billion users
TikTok 1.7 billion users
X 650 Million users
WHAT TO POST
Being a food outlet means you should have access to lots of food pics! Everyone secretly has #FoodEnvy. Make sure you have a steady stream of images ready to post.
Be sure to capture people enjoying their experience at your restaurant and encourage people to follow you or leave a review online. Running competitions and advertising deals will help drive footfall to your door.
WHEN TO POST
When you post is crucial if you want people to see your content! Around 12pm-3pm & 6pm-9pm is the best time to post as this is when most people are online. Make sure you post at least twice a week to keep people engaged.
THE POWER OF THE HASHTAG
Never underestimate the power of the hashtag! In order to reach new people, make sure you hashtag your content with relevant tags. Picking trending topics will also help keep your content current. Think #NationalCurryWeek and #NationalCurryWeek2025.
KEEPING UP THE CONVO
To make sure your audience feels heard, be sure you engage with those who take the time to comment on your content. To avoid frustration, resolve any queries within a few hours.
